LN Knits

Telling the story of softness and goodness.

 

About the client

LN Knits creates 100% fairly made clothes. Their high-quality knitwear is not only beautiful but also sustainable. All their items are made by hand, providing a better life for women high up in the Andes, Peru.

Challenge

I was commissioned by Met Hart & Stiel to write LN KNIT’s copy for the FW19 and SS19 collection + look book. It was important to capture the brand essence, and make the copy fun to read.

Solution

The copy I wrote is personal and warm, with some humor, and captures the essence of the collection. Fun fact: each piece of clothing has a name. I also edited existing copy for clarity and tone of voice.

Robuust

From zero waste shopping to a beautiful website.

 

About the client

Robuust is a beautiful zero waste shop located in Antwerp, the very first of its kind in Belgium. I used to shop there all the time. Their vision? Precycling. Robuust tackles the problem of waste at the root by taking packaging out of the production process.

Challenge

Redesign the old website so it reflects their beautiful store and vision, whilst giving it a modern look and feel.

Solution

I was inspired by the interior design and created a color palette with soft, earthy tones. I updated the fonts and built a website that is powerful and functional, yet easy to maintain by its owners.

Dream Facilitation

Live your life on purpose.

About the client

Luiza was my very first client as a freelancer. With her organization, Dream Facilitation, she inspires and empowers others to implement purpose in their life and business through consulting and workshops all over the world.

Challenge

  • Redesign the old website using WordPress

  • Incorporate the new CI

  • Define a consistent writing style for Dream Facilitation.

Solution

I helped Luiza clarify what voice to use—and make sure it’s appropriate for everyone involved in her project. I then applied the voice into the new design, and created a website that’s fun, inspiring and reflecting Luiza’s vision. We liked working together so much, that I also created new social media assets for her.

“Imagine a world in which people live fully connected to their life’s purpose. Where we make our life our most important project.”