LN Knits

Telling the story of softness and goodness.

Doing good never felt this soft.

 

About the client

LN Knits creates 100% fairly made clothes. Their high quality knitwear is not only beautiful, but also sustainable. All their items are made by hand, providing a better life for women high up in the Andes, Peru.

Challenge

I was commissioned by Met Hart & Stiel  to write LN KNIT’s copy for the FW19 and SS19 collection + look book. It was important to capture the brand essence, and make the copy fun to read.

Solution

The copy I wrote is personal and warm, with some humor, and captures the essence of the collection. Fun fact: each piece of clothing has a name. I also edited existing copy for clarity and tone of voice.

“There’s nothing more powerful than a good story.”