Telling the story of softness and goodness.
About the client
LN Knits creates 100% fairly made clothes. Their high-quality knitwear is not only beautiful but also sustainable. All their items are made by hand, providing a better life for women high up in the Andes, Peru.
Challenge
I was commissioned by Met Hart & Stiel to write LN KNIT’s copy for the FW19 and SS19 collection + look book. It was important to capture the brand essence, and make the copy fun to read.
Solution
The copy I wrote is personal and warm, with some humor, and captures the essence of the collection. Fun fact: each piece of clothing has a name. I also edited existing copy for clarity and tone of voice.
